One instinct, many forms.

My grandparents documented everything—family gatherings, everyday moments, the small details that would otherwise disappear. Somewhere in that lineage, I picked up the same instinct. By high school, I had a camera in my hands, learning how to preserve time.

That instinct became a practice spanning storytelling, cultural research, art, facilitation, and the design of systems that help people hold onto what matters.

The question beneath my work comes from lived experience. I grew up in a family where memory was actively held, and later navigated personal loss—including filming my grandfather’s life story six days before he transitioned.

That experience made the stakes clear: stories live in people, relationships, places, gestures, and context. Preserving them asks for care as much as it asks for tools.

At Sephora, Estée Lauder, and Bobbi Brown, I learned how identity is formed through experience, image, language, and trust. At Ally Financial, Bayer, Duke Energy, Texas Children’s Hospital, and Boy Scouts of America, I worked across design thinking, experience strategy, and conversational AI—translating complexity into systems people can actually move through.

Across those settings, I kept returning to the same questions: Who is being seen? What context is missing? What helps a person feel recognized, oriented, and able to act?

My work now brings cultural memory, storytelling, archives, research, and technology into one practice. I create performances and exhibitions, document people and gatherings, facilitate difficult questions, and build ventures that help families and communities preserve what they know.

The forms vary. The purpose stays consistent: to make room for the stories, context, and human knowledge that cannot be replaced once they are gone.